Onic is thrilled to announce a dynamic collaboration with eFlow, unveiling "Road Trip Radio" – the ultimate sonic companion for Irish summer adventures
This isn't just a playlist; it's a strategically crafted, high-impact campaign designed to put eFlow firmly in the driver's seat for car commuters, office goers, and tourist drivers throughout these summer months (June-August).
This isn't your average summer station. "Road Trip Radio" is an always-on music stream, created to deliver nothing but "contemporary fun and fresh summer vibes". Whether listeners are escaping the daily grind, heading to a scorching festival, or hitting the road on an epic staycation, this stream provides the perfect soundtrack.
The Ask: The primary objectives are to promote M50 Video Tolling Account registrations for unregistered users and to drive awareness of compliance of timely payment to help avoid penalties.
The How: A Bespoke Multimedia campaign
Onic has unleashed a full-throttle multimedia campaign to ensure eFlow's message reaches a broadcast Dublin audience. The package is more than the bespoke digital stream "Road Trip Radio" ; it's promoted across Dublin’s FM104 and Q102 various touchpoints and amplified by a captivating digital identity.
· On-Air Domination: A colossal audio takeover with heavyweight pre-recorded and live mentions including the eFlow tagline, ensuring maximum impact. FM104 and Q102 combined boast a weekly reach of 364,000 and an impressive 12.1% PT Market Share, meaning eFlow's message is difficult to miss.
· Digital Deep Dive: Beyond the airwaves, "Road Trip Radio" is strategically targeting Dublin and in-car listening on Onic’s Digital exchange.
· Seamless Integration: Listening couldn't be easier! "Road Trip Radio with eFlow" has a prominent "listen live" button on the home pages of both FM104 and Q102 websites and apps, making it easily accessible.
· Social Media Buzz: With a combined social following of 1.2 million, plus 1.5 million monthly web page views and 920,000 unique users across station websites, eFlow captures massive digital attention when shared out across our platforms.
This 12-week cross platform campaign is running from June to August and "Road Trip Radio with eFlow" will make every summer journey in Ireland smoother, happier, and penalty-free.
Link to Road Trip Radio - https://www.fm104.ie/player/road-trip-radio/