Volkswagen Ireland takes the wheel as exclusive sponsor of Morning Pride on Onic Pride Vibes, airing weekdays from 11am–1pm with Sean Munsanje. The campaign spans DAB+, FM, and social channels, driving real impact and visibility for the LGBTQ+ community.
This month we shine a spotlight on a standout partnership that celebrates inclusivity, creativity and collaboration. Volkswagen Ireland, a Platinum sponsor of Dublin Pride 2025, has further driven its support for the LGBTQ+ community with its exclusive sponsorship of the Morning Pride Show on Onic Pride Vibes.
This is Volkswagen’s fifth consecutive year of supporting Dublin Pride and they are proud to lead the parade once again with their all-electric ID. Buzz. Beyond the parade, Volkswagen is investing in their people too. Dublin Pride will deliver a series of tailored seminars for Volkswagen Ireland employees, helping them embrace and advocate for LGBTQ+ colleagues and customers alike. To deepen their support for the community, they have also partnered with Onic Pride Vibes and Sean Munsanje’s Morning Pride Show.
Onic Pride Vibes, Ireland’s award-winning LGBTQ+ radio station on DAB and FM, is back for its fourth summer season with an exciting schedule full of real-life stories, serious social issues and plenty of trailblazers from across the community. Every weekday between 11am and 1pm, Sean Munsanje brings listeners the biggest Pride anthems as well as the latest on Pride events across Ireland to keep everyone up to date.
As part of this bespoke sponsorship, Volkswagen Ireland will sponsor the Morning Pride Show with Sean Munsanje every Monday to Friday from 11am to 1pm. The partnership includes promotion across all our Onic DAB+ Stations as well as Onic FM stations, with the sponsorship further promoted across the Pride Vibes Social Channels to boost visibility. Volkswagen will also have an extensive radio and DAB ad campaign running around Onic Pride Vibes FM show hosted by Mia Pollard on Dublin’s FM104, Cork’s 96FM and Limerick’s Live 95.
Sean Munsanje, Station Manager for Onic Pride Vibes, adds, “Pride Vibes is made for the community, by the community, we’re amplifying the voices of Ireland’s LGBTQ+ community like never before.” This collaboration is a perfect example of a purpose-driven sponsorship that drives home a brand’s commitment to diversity and inclusion.
To listen, search for Onic Pride Vibes on DAB radio across Leinster or follow us on socials. Morning Pride with Volkswagen is driven by love, visit volkswagen.ie/pride for more