Tassimo partners with Onic in a dynamic multi-station, multi-platform campaign that blends radio, digital, and social to make Tassimo the go-to “Coffee Shop at Home” for Irish listeners throughout their day.
Tassimo has joined forces with Onic in a comprehensive multi platform campaign designed to weave the brand into the daily routines of Irish listeners. By sponsoring high impact features across several of Onic’s most popular radio stations, Tassimo is leveraging the familiarity and trust of established on air personalities to deliver highly localised and engaging messaging.
Carefully scheduled around key moments in the day, such as morning coffee routines and lunchtime breaks, the campaign connects with listeners when they are most likely to enjoy a Tassimo product, and to highlight that Tassimo is your Coffee shop at Home This includes prime time sponsorship of features such as:
- "Nod Your Noggin" on FM104’s Strawberry Alarm Clock
- "The All Request Lunch" on Q102
- "Take a Break with Nick Richards" on C103
- "8 at 8" on Gary Curran’s Breakfast Show on Galway Bay FM
- Time checks throughout the day on Cork’s 96FM
This targeted scheduling allows Tassimo to reach audiences at just the right time, reinforcing the brand as a natural part of their coffee break or midday pause.
To maintain relevance throughout the year, the campaign messaging evolves in line with Tassimo’s seasonal product range, whether that is iced lattes and cool brews in the summer or indulgent hot chocolates, or Kenco Americanos during the colder months. Scripts, taglines and creative assets are refreshed regularly to reflect these changes and keep the content feeling timely and engaging.
The campaign also extends beyond radio into digital platforms. Promotional videos featuring both Tassimo products and on air personalities are shared across social media, while digital display advertising and branded advertorial content on Onic station websites help drive online traffic and awareness.
By combining the power of radio, social media and digital advertising, this partnership keeps Tassimo top of mind right when it matters most.