This month, we unwrap a standout partnership that captures the magic of the festive season. Marks & Spencer has joined forces with Onic to deliver the ultimate festive soundtrack as the exclusive partner for the newly launched station, Onic Christmas.
Broadcast in association with Marks & Spencer, the station is now live across the Leinster region on DAB+, and available to stream nationwide via the Onic website and the all-new Onic Player app, available to download now on all devices.
Onic Christmas is the latest addition to Onic’s growing suite of digital audio services, offering the perfect soundtrack for the festive season. Expect all the Christmas classics, from Wham’s Last Christmas, Mariah Carey’s All I Want for Christmas Is You, Michael Bublé’s festive hits, plus a few surprises along the way. From Christmas road trips to wrapping last-minute presents, Onic Christmas provides wall to wall festive hits.
The station runs from late October until the end of December, ensuring a lively and nostalgic presence for listeners, while providing Marks and Spencer with an engaging way to connect with audiences during the busiest retail season of the year.
Mark Cunning, Group Content Director at Onic, commented on the launch:
"We are thrilled to be unwrapping Onic Christmas as the perfect stocking-filler for audiences,” Cunning stated. “It further demonstrates our commitment to listeners across Ireland and ensures that every moment, from hanging tinsel to the excitement of Christmas Day itself, has the perfect soundtrack”
Stephen Joyce, National Sales Manager at Onic, added:
“Delighted to have Marks & Spencer as the sponsors of Onic Christmas. This partnership offers a unique and high impact multiformat media solution, for a brand that is synonymous with Christmas”
Frances Gordon, Head of Marketing & Sales at Marks & Spencer Ireland, said:
“Working with the Onic team on this partnership has been great, and it’s a really nice way for us to spread some festive cheer and connect with people in a fun and meaningful way".
The launch of Onic Christmas marks an exciting growth in Onic's service showing its dedication to being a trusted festive companion for listeners throughout Ireland.
Listeners can tune into Onic Christmas in the following ways:
- On any DAB+ receiver
- Online via the Onic website
- Through the all-new Onic Player app
Interested in a high-impact, seasonal campaign for your brand? Contact the Onic commercial team to see how we can craft your next winning strategy.
