What an Ad: This month, Fionnuala Lawton, Account Director at Onic, shares one of her favourite ads, showcasing the genius of Pepsi's cheeky yet brilliantly simple approach to advertising.
As we know only too well, the world of advertising is fiercely competitive with brands constantly battling to outdo each other for the number one ranking spot! Often paying handsomely to have well-known celebrities in commercials to help promote and drive sales. However, sometimes the most simple, clever and inexpensive commercials can also achieve great results. Whoever within Pepsi's creative team came up with the idea, it was pure genius (although very cheeky!).
Actions can often speak louder than words. So for those of you who have never seen before, I'll say no more than to have a watch!