Score big this rugby season with What the Ruck, talkSPORT Ireland’s bold new show with Dave “Killer” Kilcoyne, offering brands prime sponsorship across radio, digital, and social.
We're thrilled to announce that What the Ruck, talkSPORT Ireland’s newest and most dynamic rugby show, will be launching just in time for the upcoming Autumn Internationals, and kicking off just before the Investec cup. This presents a unique and compelling partnership opportunity for clients looking to build excitement before the key rugby season kicks off.
This isn't your typical sports analysis show; it's a raw, unfiltered look inside the lives and culture of elite-level rugby, hosted by 56-time Ireland international and Munster legend Dave “Killer” Kilcoyne alongside award-winning broadcaster Luke Delaney.
Partnering with What the Ruck allows brands to connect with a passionate, expanding Irish sports audience, giving them high-impact exposure across radio, digital, and social platforms. Launching in early November, this show will put clients right on the touchline of key rugby moments.
A comprehensive full sponsorship package is available, which includes guaranteed reach of 70,000 YouTube views and 1,000,000 social media impressions across the series, as well as promotions across our Onic FM stations which gives comprehensive reach for brands.
We also offer flexible options to perfectly align with your clients' needs and budgets.
“We’re over the moon to be able to bring a brand new style of show to the market, where the untold stories, changing room banter, and the real life of a rugby player are the primary tones throughout the shows. Dave’s personality and friendships with his former teammates have proved to be vital in making the show stand out from the crowd and give rugby fans a different type of show to watch or listen to.” said talkSPORT Ireland Editor and co-host Luke Delaney.
You can engage with the audience through a variety of high-impact formats in this visualised podcast:
- Customised Packages: The full sponsorship package can be tailored to meet your clients' needs.
- Host Reads: Leverage the authenticity and humour of Dave Kilcoyne and Luke Delaney with sponsor live reads, available on a per-episode basis.
- Episode Features: Integrate your brand with unique content, such as single-episode sponsorships or exclusive segments.
- Video Branding: As a visualised podcast ("Vodcast"), your brand can benefit from prominent logo overlays on all video content on talkSPORT Ireland's YouTube channel
Digital and Social Amplification: Drive traffic and engagement with sponsor-branded posts across talkSPORT Ireland’s growing social channels, which have already recorded over 10 million video views since April 2025.
Don't miss the chance to align your clients with top-tier talent like Mack Hansen, Simon Zebo and Conor Murray, and be a part of the show that pulls back the curtain on the untold stories of Irish rugby.
To discuss the full sponsorship package or to explore a customised opportunity for your clients, please reach out to your talkSPORT Ireland representative today
