What an exciting time it was for us last week as we launched Ireland’s newest media brand, Onic, with a commitment to re-shaping the future of the audio and digital landscape in Ireland.
Onic, Ireland’s newest media brand, launches with a suite of new products to complement its existing services
What an exciting time it was for us last week as we launched Ireland’s newest media brand, Onic, with a commitment to re-shaping the future of the audio and digital landscape in Ireland.
Onic, is home to some of Ireland’s best-loved radio stations: Dublin’s FM104 and Q102, Cork’s 96FM and C103, Live 95 in Limerick, LMFM and U105 in Belfast. Our commercial team urbanmedia has also rebranded to Onic and will continue to work with Galway Bay FM and WLR to deliver you the best client solutions.
Our new brand reflects our strategy to strengthen connections with audiences, partners and communities. With its extensive network, Onic enables brands to deliver their messages effectively, reaching diverse demographics across multiple regions. This enhanced accessibility maximises campaign impact, creating deeper connections between brands and their audiences.
Highlights from our announcement include
- A suite of DAB+ and digital services delivering expanded consumer choice, and complementary audiences to our existing brands. These will target audiences in niche formats including Rock, Kids, Country and RnB amongst others.
- The expansion of talkSPORT Ireland, having secured exclusive Premier League football rights on Saturdays for the next four seasons, alongside the launch of a number of digital products. These include MNÁsplaining, a female sports focused show hosted by social media star Kayleigh Trappe, and the Beyond The 45 and 65 a GAA series featuring GAA icons Owen Mulligan, Lee Keegan and John ‘Bubbles’ O’Dwyer amongst others.
- Onic has invested heavily in visualised studios and is delighted to announce new POD and VOD offerings under the Onic Originals banner. This will include new podcasts later in the year hosted by established Onic talent including Kathryn Thomas from Dublin’s Q102 and Thomas ‘Crossy’ Crosse from FM104. In addition to established talent, Socially Awkward will be hosted by some of Ireland's sharpest young voices - Brandon Caufield, Shanice Griffin and Daniel Devlin and On The Kase, led by the charismatic Kasey Campion. All are shining examples of emerging talent that will appeal to younger audiences.
- In the coming months we will launch the Onic App and Player, a space where it will bring all of our live audio, podcast and visualised content together in a single destination.
- A new range of cross-platform marketing and advertising opportunities for our commercial partners as we weave our new digital products into our existing radio stations to deliver national reach.
Brian McCarthy, Group Commercial and Operations Director, added: “We have always strived to connect our advertisers with our audience in a meaningful way, and the launch of Onic gives us even more touch points to create dynamic, effective marketing solutions for our clients. Our enhanced product range will deliver new audiences and provide advertisers with opportunities to showcase their brands in a trusted and progressive environment. We look forward to working with our representative stations, Galway Bay FM and WLR, and our commercial partners to create engaging cross platform brand partnerships which will drive long term return on investment.”
Sean Barry, Managing Director of Onic, said today: “Onic will be a beacon for authenticity and trusted quality content. Every day our audiences welcome us into their lives and allow us to share their day. Individually and collectively, at home or on the go, we are their trusted companion, connecting in a deep and meaningful way. We never take this for granted.
“Onic is a new force in Irish media, building on a brilliant heritage, setting the standard for audio and video content in the years to come. We are excited to bring together a raft of authentic and talented voices, accelerating progressive innovation and driving engagement and connection across our audiences.”
Instagram: onic.live
TikTok: @oniclive